Our Businesses

The Gough Group is proud to represent world leading brands through our trading subsidiaries in businesses.

Our Equipment businesses represent primarily the world leading Caterpillar brand of heavy machinery and has done so since 1932 making it the second oldest continuous dealership in the World outside of the United States. To find out more about how Gough Cat, Gough Engineering, and our world class laboratory services offered through Gough Analytical, are continuing to help shape new Zealand follow the Equipment link below.

The Gough Group also provides world class Transport brands and Transport Industry expertise through our Gough TWL, and Gough Transpecs business units in New Zealand, and in Australia through Gough Transport Solutions.  Our Gough Materials Handling business unit delivers the world leading Hyster brand of forklifts to New Zealand industry while our Gough Palfinger units in both Australia and New Zealand bring the high quality market leading European excellence of the Palfinger brand to the Australasian market. To learn more about these businesses follow the Transport & Materials Handling link below.

The Gough Group also helps to keep New Zealand industry moving by providing innovative Finance Solutions for our customers through Gough Finance. To learn more about how the Gough Group can help build your business follow the Gough Finance link below.


  • Equipment

    Gough Cat comprises a number of operating units including Gough Cat Power Systems, Gough Cat Rental Store, Gough Engineering, and Gough Analytical. Together these units represent our Equipment Division.

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  • Transport & Materials Handling

    The Transport Division is proud to represent some of the world's leading brands for commercial transport in Australasia.

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  • Gough Finance

    Gough Finance provides finance to the machinery and equipment market with more than 30 years expertise.

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