Our Equipment business represents the world leading Caterpillar brand of heavy machinery and has done so since 1932 making it the second oldest continuous dealership in the World outside of the United States.

Gough Cat, the Cat Rental Store, and Cat Power systems provide innovations customer focused solutions through the world leading technology behind the Caterpillar brand of equipment and power generation services. Gough CAT provides services to Mining, Forestry, Marine, Agriculture, Earthmoving, and Civil Construction businesses across the length of the country and into the Pacific Islands.
The dealership also draws on the design strength of our Gough Engineering team providing high quality engineering solution’s together with the world class engine fluid and sampling analysis services of Gough Analytical.

The Group has been proud to support the United States Antarctic programme since 1958 and continues to support a number of New Zealand’s leading companies. In 20011 Gough CAT became the proud sponsors of the Crusaders Rugby franchise and continues that sponsorship today.


  • Gough Cat

    Gough CAT has been the New Zealand dealer for Caterpillar Products since 1932 and is the 2nd oldest dealership outside of the United States.

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  • Gough Power Systems

    Gough Cat Power Systems is the authorised distributor of Caterpillar Power Generation systems in New Zealand providing equipment, design, and installation solutions across a broad range of industries.

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  • Gough Cat Rental

    From mini excavators to the largest earthmoving equipment, The CAT Rental Store offers a comprehensive range of Caterpillar excavators, dozers, wheel loaders, motor graders, rollers, compactors, skid steer loaders, articulated trucks and machine attachments.

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  • Gough Analytical

    Gough Analytical provides state of the art engine fluid sampling analysis and technical interpretation services to Australasian industries.

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